Superfood Direct will be temporarily closed from 11 April 2017 to 10 May 2017 due to half yearly staff holiday.
If you are planning to place an order sometime in April and May please make sure to order before the deadline of Noon 10 April 2017. We will be taking and processing all orders until then.
We will start taking orders again from 11 May 2017 when normal service will be resumed.
I am sorry for any inconvenience caused.
Fed up with lacking energy and feeling tired √
Taking synthetic vitamins that don’t seem to work √
VIBRANT HEALTH AND ENERGY BEGIN WITH WHAT YOU EAT
MANY PEOPLE REPORT HAVING MORE ENERGY AND FEELING GOOD THROUGHOUT THE DAY SINCE TAKING
Contains the WORLD’S BEST QUALITY Spirulina – HAWAIIAN SPIRULINA PACIFICA from Cyanotech (Click here for link)
Also contains the Finest ORGANIC NEW ZEALAND WHEATGRASS & BARLEY GRASS, ORGANIC PRE-SPROUTED BARLEY and ORGANIC ACEROLA.
SuperFormula+plus contains only the finest quality ingredients. Don’t compare with products containing cheaper Chinese Organic Spirulina, Chinese Organic Wheatgrass or Chinese Organic Barley Grass. Many companies fail to declare that their ingredients are Chinese.
WE ALSO SELL ON ITS OWN
Hawaiian Blue-Green Spirulina Pacifica
POWDER OR TABLET FORM
Surveys have shown that TOP QUALITY ORGANIC INGREDIENTS provide FAR MORE NUTRITION than those that are cheaply produced. GOOD NUTRITION is VITAL FOR GOOD HEALTH, but according to many surveys, including that carried out by public health experts at the University of Oxford “Only a third of Britons consume enough fruit and veg, with the worst results in Scotland and Northern Ireland”
Even for those that do manage their recommended 5 – 9 portions a day, scientific research reveals that there has been a STEADY DECLINE of MAJOR NUTRIENTS in our food, including fruits and vegetables
SuperFormula+plus addresses this problem by supplying the many important nutrients often missing from todays average diet, including 100% NATURAL MULTI-VITAMINS, along with ALL their CO-FACTORS plus a FULL SPECTRUM of ORGANIC MINERALS plus THOUSANDS of LIVE ENZYMES, ESSENTIAL FATTY ACIDS, IMMUNE BOOSTERS, AMINO-ACIDS, ANTI-OXIDANTS, and many other IMPORTANT PHYTO-NUTRIENTS your brain and body needs.
For Customers interested in Spirulina on its own Click Here to see Cyanotech’s Website (the producer of our Spirulina) or Click Here to see More Information on Our Website.
What is SuperFormula +plus?
SUPER FORMULA+plus is an ADVANCED, ALL NATURAL, ALL-IN-ONE, MULTI-NUTRIENT supplement which is VASTLY SUPERIOR, in every way, to synthetic, chemical, multi-vitamin/mineral supplements.
SUPER FORMULA+plus supplies 100% NATURAL MULTI-VITAMINS, along with ALL their CO-FACTORS (see web page ‘Vitamins: Natural vs Synthetic’) plus a FULL SPECTRUM of ORGANIC MINERALS (see web page ‘Minerals: Organic vs Metallic) plus THOUSANDS of LIVE ENZYMES, ESSENTIAL FATTY ACIDS, IMMUNE BOOSTERS, AMINO-ACIDS, ANTI-OXIDANTS, and many other IMPORTANT PHYTO-NUTRIENTS to give you INSTANT ACCESS to a WEALTH of NUTRIENTS necessary for TOTAL HEALTH and WELL-BEING.
Taking SUPER FORMULA+plus as part of your daily routine provides OUTSTANDING NUTRITION. It ENHANCES YOUR DAILY NUTRIENT INTAKE and remedies an insufficiency of ESSENTIAL VITAMINS, MINERALS, and other VITAL NUTRIENTS often lacking in todays diet. It RAISES CELLULAR ENERGY LEVELS shortly after taking it, providing a NON-CAFFEINE ENERGY BOOST which is especially welcome in the morning. SUPER FORMULA plus+ also continues to provide a STABLE, STEADY RELEASE of an ABUNDANCE of NATURAL, ESSENTIAL NUTRIENTS throughout the day.
SUPER FORMULA+plus gives you the SOLID, MULTI-NUTRIENT FOUNDATION necessary to promote and maintain LIFELONG HEALTH, VITALITY, SUSTAINED ENERGY and WELL-BEING both PHYSICALLY and MENTALLY.
Mixing this BRILLIANT, NATURALLY GREEN, micro-fine powder into your favourite fruit juice, milk or smoothie once or twice a day makes a DELICIOUS, EASILY ABSORBED, NUTRIENT-DENSE DRINK that feeds SUPER-NUTRITION (straight from nature and not from a chemical factory) to EVERY CELL of YOUR BODY EVERY DAY, remedying an insufficiency of those essential vitamins, minerals and thousands of other vital nutrients often missing from the average diet. Many users have reported that after taking SUPER FORMULA+plus for as little as one week, they experienced a DRAMATIC INCREASE in VITALITY, SUSTAINED ENERGY and WELLBEING. (see customers comments)
What Does SuperFormula+plus Consist Of?
SUPER FORMULA+plus is a synergistic blend of the worlds TOP FIVE, most NUTRITIONALLY DENSE Superfoods with no added, cheap fillers. It provides the amazing health benefits of ORGANIC NEW ZEALAND GREEN BARLEY GRASS, ORGANIC NEW ZEALAND GREEN WHEATGRASS, WHOLE HAWAIIAN BLUE-GREEN SPIRULINA PACIFICA, ORGANIC WHOLE PRE-SPROUTED BARLEY and ORGANIC ACEROLA CHERRY (included for its AMAZING, NATURAL VITAMIN-C content*) – AND THAT’S ALL!
*The cherry-like fruits of the tropical Acerola tree are INCREDIBLY RICH in the COMPLETE VITAMIN-C COMPLEX, including ALL the VITAMIN-C CO-FACTORS plus CAROTENOIDS. In fact, Acerola Cherry is one of the RICHEST KNOWN SOURCES of NATURAL VITAMIN-C. For example, oranges provide up to 4,000 parts per million of vitamin-C (ascorbic acid), while Acerola provides up to 172,000 PARTS per MILLION of VITAMIN-C!
Together, these TOP FIVE SUPERFOODS constitute a COMPREHENSIVE, ORGANIC, MULTI-NUTRIENT SYSTEM in an EASY TO TAKE, ONCE-A-DAY MULTI-VITAMIN/MINERAL,PHYTO-NUTRIENT SUPPLEM,ENT.
* We NEVER DILUTE these POWERFUL SUPERFOODS with the addition of dozens of cheaper and less potent, everyday fruit, cereal or vegetable powders.
* Because of quality and safety issues we NEVER use any ingredients produced in China.
“Anxiety is growing in China about contaminated soil in the country’s agricultural centers and the potential effects on the food chain.”
Source: New York Times, December 31, 2013
Today’s Food is Lacking Important Nutrients What the Experts Say.
“There has been a sharp decline in the vitamin and mineral content of American and British food since the last comprehensive survey published over 20 years ago.” Source: The United States Dept of Agriculture 1998.
Research at the University of Texas also revealed that over the past two decades
“major nutrients in fruits and vegetables have declined SUBSTANTIALLY”.
A further report from the USDA Data Laboratory confirmed
“recently grown (food) crops have shown decreases of up to 38% in Protein, Calcium, Vitamin-C, Iron, Phosphorus and Vitamin-B² (Riboflavin), when compared with produce from past decades”.
In addition, the 1992 US Earth Summit reported that in North America,
“essential minerals have decreased in farmland soil by a staggering 85% and in Europe by 72%”.
These findings are almost identical to those obtained from similar trials conducted in Britain and Canada (the UK results were published in the ‘British Food Journal’). Some of our most popular foods were included in the trials, such as potatoes, tomatoes, oranges, bananas and apples. In today’s average potato, for example, Vitamin-B¹ (Thiamine) has declined by 18%; Calcium by 28%; Vitamin-B² (Riboflavin) by 50%; Iron by 57%; Vitamin-C by 57%; and Vitamin-A by a massive 100%. Similar results were found in all of the 25 fruits and vegetables analyzed.
Why Have Nutrients Declined in our Food?
Over the past few decades’ INTENSIVE FARMING PRACTICES and OVER USE OF CHEMICAL FERTILIZERS, PESTICIDES, HERBICIDES etc. have had a massive, negative impact on the nutrient content of farmland soil, resulting in a dramatic reduction of nutrients in our food crops. The poverty of our soils not only translates into a lack of minerals in our food crops, it also diminishes the plants own ability to manufacture other essential nutrients like vitamins, fatty acids and amino acids.
Farmers get paid by the weight of a crop, not by the amount of nutrients it contains. As they have modified our fruits and vegetables to be larger and more plentiful, they provide the consumer with fewer vitamins and minerals.
“It’s a simple inverse relationship: The higher the yield, the lower the ntrients,”
Dr. Donald Davis, Biochemist, University of Texas.
Modern Harvesting and Storage Practices
In addition to the loss of vital nutrients in our soil, most of our food crops (including organic crops) are now HARVESTED “GREEN”, or before they are fully ripened. This is to enable them to last longer in storage, but it also leaves insufficient time for the plant to fully absorb whatever minerals are available in the soil, and to synthesize vitamins and other nutrients. The ripening process continues, cut off from the soil and sun, in box and storage depot, often for months, resulting in FURTHER LOSSES of VITAMINS and OTHER ESSENTIAL NUTRIENTS.
As a result of these practices, our modern diet is often EXTREMELY LOW, or in many cases LACKING in IMPORTANT NUTRIENTS, and is therefore unable to provide us with the complete, well-rounded nutrition vital for our total health and wellbeing. According to a US Senate Report, “67% of all diseases are diet related”, and in June 2002, an article in the Journal of the American Medical Association concluded, “nutritious deficiencies are an important cause of chronic disease”.
One solution is to produce all your own food, on organic nutrient rich soil, eat it fresh every day, and drink naturally-mineral-rich water; then you will probably be getting everything you need for optimum health and vitality. If not (and that includes most of us), it is highly likely that MANY ESSENTIAL NUTRIENTS are MISSING FROM YOUR DIET, leaving you feeling MORE TIRED THAN Y0U NEED BE, and VULNERABLE to DIET RELATED ILL HEALTH and DISEASE. .
Why Not Top Up with Synthetic Multi-Vitamin/ Mineral pills?
The human body is not designed to efficiently assimilate synthetic vitamins and metallic, rock minerals, only ‘whole’ vitamin complexes and ‘organic’ minerals. Unlike synthetic vitamin/mineral pills, the vitamins in SuperFormula+plus are 100% NATURAL and COMPLETE VITAMIN COMPLEXES; and the minerals are ORGANIC MINERAL COMPLEXES not “metallic” minerals from rocks.
Micro-organisms in the soil digest “metallic” rock minerals into liquid protoplasmic nourishment; they are then further processed by a plant through photosynthesis, which reduces each mineral particle to a minute size which can be easily absorbed by the body. Being hundreds of times smaller than metallic minerals our bodies can assimilate about 98% of plant-based “organic” minerals, whereas only about 8-12% of “metallic” minerals are absorbed, the rest pass through the kidneys and are excreted in the urine. For further information click “Minerals – Organic v Metallic”
Natural Whole Vitamins
There is a vast difference between natural and synthetic vitamins. Considerable research has shown that vitamins do not exist as single, isolated components, as found in laboratory-made, synthetic vitamin supplements. The Vice-President for Education at the American Institute for Cancer Research said recently “The thousands of vitamins, minerals and phyto-chemicals (beneficial plant compounds) in whole foods act synergistically together to crease a more powerful effect than the sum of their parts, producing a result which cannot be recreated by (synthetic) supplements.”
In nature, all vitamins are found along with their complex of related compounds known as co-factors, which include pre-cursers; enzymes; co-enzymes; trace-element activators; amino-acids; co-vitamins; co-minerals; essential fatty-acids and numerous other naturally occurring synergistic phyto-nutrients and micro-nutrients (some of which have not yet been researched). For example, synthetic vitamin-E (dl-alpha tocopherol) contains only a synthesized alpha-tocopherol, isolated from its eight co-factors, (four tocotrienols plus four tocopherols (alpha, beta, gamma and delta)), with which it is always found in nature. Many so-called ‘natural’ vitamin-E supplements also contain only alpha-tocopherol, which, although from a natural source, has been isolated from its vital, eight co-factors (so always check the label).
The fact is that vitamins and their co-factors depend on each other. They were designed to interact with each other to PREVENT DISEASE, HEAL, NOURISH and ENERGIZE the ENTIRE BODY and BRAIN, and it is only natural, wholefood vitamins, not isolated synthetic versions, which come complete with their co-factors, all of which must work together if vitamins are to function properly and produce optimum results. Without these important co-factors, isolated vitamins cannot possibly have the synergistic, nutritional and positive health effects that whole, natural vitamin-complexes have. For further information click “Vitamins – Natural v Synthetic”.
“Organic” whole vitamins and minerals act synergistically with each other, and with the THOUSANDS of other PHYTO-NUTRIENTS present in the GENUINE, UNDILUTED SUPERFOOD, SUPER FORMULA+plus. When taken daily, they will provide you with SUPERIOR NUTRITION and POSITIVE RESULTS.
What Nutrients are in Super Formula+plus?
Compare the WEALTH OF NATURAL NUTRIENTS in SUPER FORMULA+plus with those in the usual, chemical multi-vitamins, and remember, ALL NATURAL, COMPLETE MULTI-VITAMIN/MINERAL COMPLEXES are FAR MORE POWERFUL and BIO-AVAILABLE than chemical versions.
SUPER FORMULA+plus contains a full spectrum of NATURAL VITAMINS and THEIR CO-FACTORS (see webpage Vitamins: Natural vs Synthetic) including VITAMIN-A (Beta-Carotene); VITAMIN-B¹ (Thiamine); VITAMIN-B² (Riboflavin; VITAMIN-B³ (Niacin); VITAMIN-B6 (Pyridoxine); VITAMIN-B12 (cobalimine); VITAMIN-C (non-acidic Acerola); VITAMIN-D; VITAMIN-E (tocopherol); VITAMIN-K; PANTOTHENIC ACID; FOLIC ACID and CHOLINE. A FULL SPECTRUM of ORGANIC MINERALS (see Website MINERALS: Organic vs Metallic) including CALCIUM; IRON; FOLIC ACID; PHOSPHOROUS; IODINE; MAGNESIUM; MANGANESE; CHROMIUM; MOLYBDENUM; CHLORIDE; ZINC; SELENIUM; COPPER; POTASSIUM; BORON and GERMANIUM. A COMPLETE SET of TRACE MINERALS and TRACE ELEMENTS; ESSENTIAL AMINO ACIDS including GAMMA LINOLEIC ACID (GLA) and the 8 ESSENTIAL AMINO ACIDS that we can only get from our diets; MUCOPOLYSACCHARIDES (essential for strengthening connective tissues and protecting the vascular system); THOUSANDS of LIVING ENZYMES and CO-ENZYMES (pivotal in the process of converting food into energy); SUPEROXIDE-DISMUTASE (SOD, a powerful ANTI-OXIDANT and ANTI-AGEING enzyme we can only get from our diet), CHLOROPHYLL (aids oxygen supply to the red blood cells, supports cell growth and is reported to inhibit cancer (see webpage RESEARCH on SUPERFOODS); A full spectrum of ESSENTIAL FATTY ACIDS including OMEGA-3, OMEGA-6 and also OMEGA-9 which is critical for healthy brain function but is routinely missing from the average diet); GLYCOLIPIDS; ESSENTIAL PROTEINS; SLOW BURNING COMPLEX CARBOHYDRATES; SOLUBLE and INSOLUBLE FIBRE and THOUSANDS of other MICRO-NUTRIENTS that have not yet been investigated.
Also, the dietary fibre in Super Formula+plus is important for promoting health, preventing disease and supporting bowel regularity – in fact, in Japan Barley Grass is widely used to remedy constipation and many of our customers, who have suffered from constipation for years, have benefitted from taking fibre-rich SuperFormula+plus. Fibre also helps maintain normal cholesterol and blood sugar levels and protect against heart disease, colon cancer and diabetes. See Webpage ‘Fibre: What you should Know.’
Mixing this brilliant, naturally green, micro-fine powder into your favourite fruit juice, milk or smoothie once or twice a day makes a delicious, easily absorbed, nutrient-dense drink that feeds SUPER-NUTRITION (straight from nature and not from a chemical factory) to EVERY CELL of YOUR BODY EVERY DAY, remedying an insufficiency of those essential vitamins, minerals and thousands of other vital nutrients often missing from the average diet. Many users have reported that after taking SUPER FORMULA+plus for as little as one week, they experienced a DRAMATIC INCREASE in VITALITY, SUSTAINED ENERGY and WELLBEING.
Who should NOT take Super Formula+plus?
Although no contra-indications have been reported regarding SuperFormula+plus being taken by pregnant or lactating women, as a precaution, pregnant or lactating women should consult a doctor before taking any supplement. If you have any other concerns about taking this product, please consult your doctor.
If you are allergic to wheat it is better to avoid SuperFormula+plus as it contains Pre-Sprouted Barley which contains gluten. As barley and wheat are very closely related you are most likely to react to it.
Recommended Dosage and How to Take
Take 10g (roughly 1½ level tablespoons using measuring spoon) 1-2 times daily. Begin with 5g. Gradually Increase to 10g. Blend with water, diluted non-citrus fruit juice, milk, yoghurt or smoothie. Take on its own, or with breakfast or lunch as part of your daily healthy food intake.
Pour a little milk into a large mug. Add water to half way point. Add Superformula Plus and mix thoroughly with a small whisk. Add pineapple juice to the top and mix well. It’s DELICIOUS!
How Long will a 300g pack of Super Formula+plus last?
One foil bag contains 300g of SuperFormula+plus. If you take 10g per day, as many people do, one bag (300g) will last you 30 days. If you take the maximum dose of 20g per day, one bag (300g) will last you 15 days.
Further details about the Top Five Superfoods in Super Formula+plus
The production of Pre-Sprouted Barley involves a 100% natural process which takes the barley to just the point of sprouting, but not beyond. This is when all the enzymal and nutrient activitivities in the barley grain are at their highest and most condensed, and the grain is in its most nutritious and bio-active state, prior to releasing all these nutrients into the growing barley plant.
Pre-Sprouted Barley has the potential to generate 400% more energy than conventional barley and contains a host of vitamins, minerals, amino acids, essential fatty acids and enzymes. This means the body can more effectively assimilate essential protein.
The barley grain used to produce Pre-Sprouted (activated) Barley is grown on nutrient-rich, organic farmland in northern Scandinavia. After harvesting, low temperature steam (low enough not to damage the enzymes) takes the grain just to the point of sprouting, but not beyond, which is the optimum moment when the nutrients and enzymes in the grain are at their most prolific and active – bursting with greatly increased enzymal activity and nutritional benefits. The resulting Pre-Sprouted Barley is ground into an easily assimilated, dynamic powder containing a multitude of NUTRIENTS, ACTIVE ENZYMES, CO-ENZYMES, AMINO ACIDS (including all 8 essential amino acids), good levels of FATTY ACIDS (including the ESSENTIAL OMEGA-3 and OMEGA-6), an abundance of BETA GLUCANS (polysaccharides) whose remarkable immune boosting properties activate the immune cells that trap and consume foreign substances in the body), and SOD (SUPER OXIDE DISMUTASE), a POWERFUL ANTIOXIDANT that safeguards against oxidants and other unwanted chemical interactions as it passes through the digestive tract.
Pre-sprouted Barley has an 11% protein content but, more importantly, the ratio of the eight amino acids within it virtually mirrors that of the human body. The Captain of the US wrestling team, Eric Guerrero, found that by adding pre-sprouted barley to his diet gives him more energy, better digestion and an overall feeling of strength.
Pre-sprouted Barley is taken by many athletes to raise their energy level, and it can do the same for just about all of us, whether you are just tired in the morning, or flag in the afternoon, are exhausted when you get home from work, or suffer from more serious low energy symptoms.
A 1987 survey found that 24% of adults who visit their doctors complain of always feeling tired. Chronic fatigue, tiredness and low levels of energy are the most common reasons for millions of us to seek medical advice. Pre-Sprouted Barley relieves ‘tired-all-the-time’ symptoms that are caused by an insufficiency of essential nutrients in the diet. It also boosts the metabolism and raises cellular energy levels shortly after taking it, providing a non-caffeine energy-boost which is especially welcome in the morning. It also continues to provide a stable, steady release of an abundance of natural, essential nutrients for increased and sustained energy and wellbeing throughout the day.
Organic New Zealand Wheat Grass
Superfood Direct’s Organic Wheat Grass is grown from a special strain of organic wheat that produces very high concentrations of chlorophyll, antioxidants, active enzymes, vitamins, vital amino-acids and other nutrients, and is one of the most nutritive dense foods on Earth. Field-grown Wheat Grass has been found to have a GREATER NUTRITIONAL VALUE than Wheat Grass sprouted in trays.
SUPERFOOD DIRECT field grown, whole-leaf Green Wheat Grass is ORGANICALLY FARMED in the pristine fields of New Zealand. Only the young leaves are harvested when the plants are at their NUTRITIONAL PEAK. If left beyond this stage the nutrients in the leaves are depleted into the production of grain.
Immediately after harvesting the fresh green leaves are ‘flash air dried’ in minutes to ensure the living enzymes and nutrients are not damaged or compromised. The young leaves are ground into a brilliant green, ultra-fine particle size to ensure easy mixing and absorption, giving your body INSTANT ACCESS to a WEALTH of NUTRIENTS necessary for total health.
WHEAT GRASS is a HIGH POTENCY, NUTRIENT-RICH SUPERFOOD. Comparisons of Wheat Grass Powder with broccoli, spinach, eggs and chicken showed that Wheat Grass contains SIGNIFICANTLY HIGHER LEVELS of the following nutrients per 100g: Vitamin-A, Vitamin-C, B-Vitamins, Folic Acid, Vitamin-E, Biotin, Chlorophyll, Protein, Potassium, Calcium, Magnesium, Iron, Zinc, Phosphorous, Copper and Manganese. SOURCES: SOUTHERN TESTING & RESEARCH LABORATORIES; THE RESOURCE RESEARCH ASSOC; OFFICE OF SCIENCE & TECHNOLOGY and the JAPAN FOOD ANALYSIS CENTRE.
What Nutrients does Organic New Zealand Wheatgrass contain?
Green Wheat Grass contains a full spectrum of NATURAL VITAMINS and their CO-FACTORS, including BETA CAROTENE; BIOTIN; CHOLINE; FOLIC ACID; NIACIN; PANTOTHENIC ACID; VITAMIN-A; VITAMIN-B1; VITAMIN-B2; VITAMIN-B6; VITAMIN-B12; VITAMINC; VITAMIN-E; VITAMIN-F; VITAMIN-K; VITAMIN-P; a wide range of ORGANIC MINERALS including PHOSPHOROUS, ZINC, IRON, CALCIUM; COPPER and trace amounts of more than 50 OTHER MINERALS; BUFFER MINERALS such as SODIUM, POTASSIUM and MAGNESIUM (buffer minerals neutralize acidic materials and can help maintain a healthy acidity-alkalinity balance); at least 20 AMINO ACIDS (including the 8 essential ones that we can only get from our diets); AMINO-SUGARS (mucopoly-saccharides which are essential for strengthening connective tissues and protecting the vascular system); over 80 LIVING ENZYMES including superoxide-dismutase (SOD, a powerful ANTIOXIDANT and anti-ageing enzyme); CO-ENZYMES (pivotal in the process of converting food into energy) and CHLOROPHYLL (aids oxygen supply to the red blood cells and supports cell growth). Chlorophyll has also been found to reduce absorption of three types of dietary carcinogens (heterocyclic amines, polycyclic hydro-carbons, and aflatoxin). The chlorophyll bind with the carcinogens while still in the digestive tract, thus limiting their bioavailability, (SOURCE: Journal of the National Cancer Institute (Jan 4 1995). Chlorophyll also removes carbon dioxide and carbon monoxide, the by-products of respiration and pollution, and reduces faecal, urinary, and body odour. Green Wheat Grass also contains an extensive profile of PROTEINS including POLYPEPTIDES (small proteins directly absorbed by the blood where they promote cell metabolism); and PHYTOCHEMICALS (non-nutritional, plant chemicals that help prevent many diseases including diabetes, cardiovascular disease and hypertension). Phytochemicals are also known to guard against cell damage and cancer cell replication.
WHOLE Green Wheat Grass retains its DIETARY FIBRES and is more beneficial than the juice alone. Dietary fibres are important for promoting health and preventing disease. They support bowel regularity, help maintain normal cholesterol and blood sugar levels and protect against heart disease, colon cancer and diabetes. See Webpage ‘Fibre: What you should Know.’
What scientists have discovered about Wheat Grass
A report on research carried out at the Israel Institute of Technology, Haifa, stated “wheat grass appears to reduce symptoms and disease activity in patients with ulcerative colitis”. Studies carried out at the University of California, San Diego, have shown remarkable changes in damaged DNA upon the introduction of a compound found in young Wheat Grass. These studies were carried out on reproductive cells, and the results suggest that Wheat Grass may improve fertility and even restore fertility. The University of Texas Health Sciences Center at Houston, reported results of their research into Wheat Grass to the American Chemical Society, which included that the tests showed Wheat Grass inhibits several types of cancer. “Wheat Grass has been shown to be a potent inhibitor of several carcinogens. Applying low levels of the extract to mutagens diminished activity in them by up to 99%”. SOURCE: Dr. CHIU NAN LAI, UNIVERSITY OF TEXAS, SYSTEMS CANCER CENTER.
The results of a Research Project on Wheat Grass conducted at the Linus Pauling Institute by Dr Arthur Robinson, Director of the Oregon Institute of Science & Medicine showed that Wheat Grass decreased the incidence and severity of cancer lesions in mice by about 75%. After administering Wheat Grass to a patient suffering from a reduced platelet count (platelets are blood cells that prevent abnormal bruising and bleeding) the noted cancer surgeon Dr Leonard Smith, MD observed “The patient’s (platelet) count rose every day for 7 days from 61,000 to 141,000 and the only thing we did differently was administer wheat grass. That’s absolutely phenomenal and it’s fully documented on the hospital record.” To quote Dr Julian Whitaker, M.D., founder of the Wellness Institute, California “Why take these young grasses? Because you’ll be giving yourself a health elixir unlike anything you’ve ever experienced! The effect these highly nutritious green drinks are having on all my patients . . .it is nothing short of amazing.”
Organic New Zealand Barley Grass
GREEN BARLEY GRASS is considered the MOST NUTRITIOUS of the cereal grasses, and field-grown barley grass has been found to have a GREATER NUTRITIONAL VALUE than either wheat grass or barley grass sprouted indoors. SUPERFOOD DIRECT field grown, whole-leaf Green Barley Grass is ORGANICALLY FARMED in the pristine fields of New Zealand. Only the young leaves are harvested when the plants are at their NUTRITIONAL PEAK. If left beyond this stage the nutrients in the leaves are depleted into the production of grain. Immediately after harvesting the fresh green barley grass is ‘flash air dried’ in minutes to ensure the living enzymes and nutrients are not damaged or compromised. The young leaves are ground into a brilliant green, ultra-fine particle size to ensure easy mixing and absorption, giving your body INSTANT ACCESS to a WEALTH of NUTRIENTS necessary for total health.
GREEN BARLEY GRASS is a high potency, nutrient-rich Superfood with 11 times more calcium than cows milk, 5 times more iron than spinach and 7 times more vitamin-C than oranges, along with a wealth of natural vitamin-complexes, co-factors, minerals, enzymes, amino-acids and thousands of other phyto-nutrients.
After analyzing young Barley Grass leaves, the Resource Research Association (Office of Science and Technology) Japan, reported young barley leaves to be rich in vitamins (including beta carotene, B-vitamins, and Vitamin-C); minerals (including potassium, calcium, iron, phosphorus, and magnesium); chlorophyll; essential and non-essential amino acids; and many live enzymes including the anti-oxidant enzyme Superoxide Dismutase (SOD). Likewise, after studying green foods for decades, The British scientist Dr. Christopher Hills and Dr. Yoshihide Hagiwara, an Associate Professor at the Dept. of Environmental Toxicology, University of California, discovered that, of 400 foods tested, young green barley leaves provided the widest spectrum of naturally occurring nutrients. To quote Dr Hagiwara “It was clear to me … that the leaves of the cereal grasses provide the nearest thing this planet offers to the perfect food. For reasons of palatability and higher nutrient content . . green barley stands out as the best amongst these.” (see Webpage Research on Superfoods).
What Nutrients Does Green Barley Grass Contain?
Green Barley Grass contains a full spectrum of NATURAL VITAMINS and their CO-FACTORS, including BETA CAROTENE; BIOTIN; CHOLINE; FOLIC ACID; NIACIN; PANTOTHENIC ACID; VITAMIN-A; VITAMIN-B1; VITAMIN-B2; VITAMIN-B6; VITAMIN-B12; VITAMINC; VITAMIN-E; VITAMIN-F; VITAMIN-K; VITAMIN-P; a wide range of ORGANIC MINERALS including PHOSPHOROUS, ZINC, IRON, CALCIUM; COPPER and trace amounts of more than 50 OTHER MINERALS; BUFFER MINERALS such as SODIUM, POTASSIUM and MAGNESIUM (buffer minerals neutralize acidic materials and can help maintain a healthy acidity-alkalinity balance); at least 20 AMINO ACIDS (including the 8 essential ones that we can only get from our diets); AMINO-SUGARS (mucopoly-saccharides which are essential for strengthening connective tissues and protecting the vascular system); over 80 LIVING ENZYMES including superoxide-dismutase (SOD, a powerful ANTIOXIDANT and anti-ageing enzyme); CO-ENZYMES (pivotal in the process of converting food into energy) and CHLOROPHYLL (aids oxygen supply to the red blood cells and supports cell growth). Chlorophyll has also been found to reduce absorption of three types of dietary carcinogens (heterocyclic amines, polycyclic hydro-carbons, and aflatoxin). The chlorophyll bind with the carcinogens while still in the digestive tract, thus limiting their bioavailability, (SOURCE: Journal of the National Cancer Institute (Jan 4 1995).
Chlorophyll also removes carbon dioxide and carbon monoxide, the by-products of respiration and pollution, and reduces faecal, urinary, and body odour. Green Barley Grass also contains an extensive profile of PROTEINS including POLYPEPTIDES (small proteins directly absorbed by the blood where they promote cell metabolism); and PHYTOCHEMICALS (non-nutritional, plant chemicals that help prevent many diseases including diabetes, cardiovascular disease and hypertension). Phytochemicals are also known to guard against cell damage and cancer cell replication.
WHOLE Green Barley Grass retains its DIETARY FIBRES and is more beneficial than the juice alone. Dietary fibre is important for promoting health, preventing disease and supporting bowel regularity – in fact, in Japan Barley Grass is widely used to remedy constipation and many of our customers, who have suffered from constipation for years, have benefitted from taking Superfood Direct products that contain Barley grass. Fibre also helps maintain normal cholesterol and blood sugar levels and protect against heart disease, colon cancer and diabetes. See Webpage ‘Fibre: What you should Know.’
Hawaiian Blue-Green Spirulina Pacifica
Spirulina is known as the WORLD’S MOST POWERFUL FOOD and Hawaiian Blue-Green Spirulina Pacifica is the world’s MOST POTENT STRAIN of this great Superfood. It is the RICHEST WHOLEFOOD SOURCE of antioxidant Vitamins A, E, Beta-Carotene, Zinc, Selenium and SOD, a powerful ANTI-OXIDANT and ANTI-AGEING enzyme we can only get from our diet. It has 6 times more protein than eggs and 200 times more protein than beef; 100 times more Vitamin-A than carrots; 50 times more iron than spinach; 26 times more calcium than milk … and much, much more.
Hawaiian Blue-Green Spirulina Pacifica is one of nature’s most complete foods. Taking it as part of your daily routine not only provides outstanding nutrition, it has also been found to strengthen the immune system, support cardiovascular function and healthy cholesterol levels, improve gastro-intestinal and digestive health, enhance natural cleansing and detoxification and provide superior antioxidant protection to the cells of the body (see Webpage ‘Research on Superfoods).
Commercial spirulina and chlorella are grown in either inland lakes or ocean waters. Of the two, ocean water has the highest concentrations of nutrients necessary to produce the most nutrient-rich algae. Some inland lakes, such as Klamach lake, have been found to be contaminated with toxins while most of the world’s oceans are also heavily polluted from the alarmingly high quantities of toxic wastes which pour into them every day. Only Hawaiian Blue-Green Spirulina Pacifica draws its nourishment from an ultra-pure, unpolluted, deep current of water that flows independently through the world’s deepest, cleanest ocean. This current of pure, mineral-rich water was formed thousands of years ago when, due to climate change, gigantic glaciers began to melt. They quickly sank to depths exceeding 10,000 feet and were prevented from mixing with the surrounding ocean water due to a marked difference in temperature and salinity. Thus, a great ocean ‘conveyor belt’ of ultra-pure, pollution-free, deep-sea glacial water was established 10,000 years ago, at the end of the Ice Age, and it still remains to this day, and this is the water in which Hawaiian Blue-Green Spirulina is produced.
This deep layer of ultra-pure water is retained as a very slow moving and distinctly isolated ‘stream’ or ‘river’ thousands of feet below the sea surface. Run-off from outside sources is unable to penetrate, so there is no possibility of pollution from domestic or agricultural waste such as pesticides, herbicides, sewage effluent, or industrial pollution. In addition, and as a precautionary measure, samples of Hawaiian Blue-Green Spirulina Pacifica are microscopically tested on a daily basis, to ensure that its purity and cleanliness is maintained. It is also periodically screened for cyanotoxins and other contaminants, none of which have been detected in Hawaiian Blue-Green Spirulina Pacifica.
This deep river of water is so pure, and so incredibly rich in naturally occurring minerals and trace minerals, that it is bottled and sold under the name of ‘Mahalo Hawaiian Deep Sea Water’ to Japanese and American consumers as a health-giving, natural mineral water. It is also obtainable at Claridges Hotel in London at £20 a bottle! and is rapidly becoming Hawaii’s No 1 export.
The wealth of minerals in these glacier waters are absorbed by Hawaiian Blue-Green Spirulina Pacifica which, when consumed, will pass directly into our own body cells. Without this complete spectrum of essential minerals and trace minerals in our diet, we do not get nearly enough of the total nutrition we need.
No blue-green algae, other than Hawaiian Blue-Green Spirulina Pacifica, is grown in such mineral-rich, ultra-pure waters. In addition, it is produced without the use of chemical fertilizers, pesticides or herbicides, and is also GMO and irradiation free – this is the ONLY blue-green algae/spirulina used in SUPERFOOD DIRECT products.
What Nutrients does Hawaiian Blue-Green Spirulina Pacifica Contain?
Hawaiian Spirulina Pacifica utilizes the unusual wealth of natural minerals in the water plus year-round sunshine to produce a most remarkable concentration of functional nutrients not found together in any other natural food. They include a full spectrum of NATURAL VITAMINS and THEIR CO-FACTORS (see webpage ‘Vitamins: Natural vs Synthetic’) including VITAMIN A (Retinyl Acetate); VITAMIN B¹ (Thiamine); VITAMIN B² (Riboflavin); VITAMIN B³ (Niacin); VITAMIN B6 (Pyridoxine); VITAMIN B¹² (colobalimine); VITAMIN D; VITAMIN E (tocopherol); VITAMIN K; PANTOTHENIC ACID; FOLIC ACID and CHOLINE. It has the HIGHEST PLANT SOURCE of VITAMIN B¹² (colobalimine) and the HIGHEST CONCENTRATION of BETA CAROTINE (10 times more concentrated than carrots); a FULL SPECTRUM of ORGANIC MINERALS (see Webpage ‘Minerals: Metallic vs Organic’) including CALCIUM; IRON; FOLIC ACID (its rich content of Iron and Folic Acid is 60 times more absorbable than those present in most synthetic supplements); PHOSPHOROUS; IODINE; MAGNESIUM; MANGANESE; CHROMIUM; MOLYBDENUM; CHLORIDE; ZINC; SELENIUM; COPPER; POTASSIUM; BORON and GERMANIUM; A COMPLETE SET of TRACE MINERALS and TRACE ELEMENTS; ESSENTIAL AMINO ACIDS including GAMMA LINOLEIC ACID (GLA) and ALL 8 ESSENTIAL AMINO ACIDS that we can only get from our diets; AMINO-SUGARS (mucopoly-saccharides which are essential for strengthening connective tissues and protecting the vascular system); THOUSANDS of LIVING ENZYMES and CO-ENZYMES – pivotal in the process of converting food into energy); SUPEROXIDE-DISMUTASE (SOD, a powerful ANTI-OXIDANT and ANTI-AGEING enzyme we can only get from our diet), and CHLOROPHYLL (aids oxygen supply to the red blood cells and supports cell growth); a full spectrum of ESSENTIAL FATTY ACIDS (including OMEGA-3, OMEGA-6 and OMEGA-9 which is critical for healthy brain function but is routinely missing from the average diet); GLYCOLIPIDS; ESSENTIAL PROTEINS plus THOUSANDS of other MICRO-NUTRIENTS that have not yet been investigated.
Spirulina is a RARE SUPERFOOD whose concentration of essential nutrients are not found together in any other single food. Due to its UNUSUALLY HIGH CONCENTRATION of ESSENTIAL, FUNCTIONAL NUTRIENTS, only 3 grams a day provides PROFOUND AND POSITIVE HEALTH BENEFITS,
Our Blue Green Hawaiian Spirulina Pacifica is imported from the Cyanotech Corporation in Hawaii. Nutrex Hawaii is a wholly owned subsidiary of the Cyanotech Corporation.
Organic Acerola (Natural Vitamin-C Complex)
Organic Acerola Powder provides the naturally occurring and complete Vitamin-C complex, comprising natural ascorbic acid along with all its nutritional co-factors which include bioflavonoid-complexes, ascorbigen, rutin, tyrosinas, various vitamins, enzymes, co-enzymes, trace-minerals and other components.
The vast majority of high-street Vitamin-C supplements are laboratory created ascorbic acid, on its own, completely devoid of all its co-factors and other nutritional components. In nature, ascorbic acid is always found together with its co-factors. They are essential for the biological activity of Vitamin-C in the body, which can only take place when ascorbic acid, plus all the co-factors and components of the entire vitamin complex are present and working together. This combined action, or synergy, of the full and complete Vitamin-C complex is essential to the health and maintenance of body cells and tissues, unlike synthetic and incomplete Vitamin-C (ascorbic acid) isolated and alone, which, although incomplete, the FDA has allowed to be called Vitamin-C.
According to Dr Timothy O’Shea, Ohio State University: “The ascorbic acid you buy at the grocery store every few weeks, thinking you are buying Vitamin C, is just a chemical copy of naturally occurring ascorbic acid, which itself is still only a fraction of the actual Vitamin C”.
In an article in Applied Trophology – The Science of Nutrition Dr Royal S. Lee wrote: “A vitamin is a working process consisting of the nutrient, enzymes, coenzymes, antioxidants, and trace minerals activators. Vitamins cannot be isolated from their complexes and still perform their specific life functions within the cells. When isolated into artificial commercial forms, like ascorbic acid, these purified synthetics … are no longer vitamins, and to call them such is inaccurate”
Once ingested, isolated ascorbic acid circulates the system, re-forming where it can, into absorbable usable Vitamin-C Complex by combining with any available synergistic co-factors in the bodies tissues. This is why many people initially feel better after taking synthetic ascorbic acid alone. It can make you feel good for a while, but when the co-factors have been depleted from your body (many of which are other vitamins and minerals), you will not necessarily feel any better, and could even begin to feel worse. Research has shown that depleting your body tissues in this way of those elements needed to form the complete Vitamin-C complex puts a lot of extra stress on your body and is harmful in the long term. Any ascorbic acid that was unable to combine is either deposited in the tissues where it can do harm, or it taxes the liver and kidneys before being excreted in the urine.
According to J A DeCava, National Academy of Research Biochemists and Executive Vice President of the Biomedical Health Foundation: “The synthetic isolate ascorbic acid is easy to produce and for convenience is labeled as Vitamin-C. Regular, daily intake of ascorbic acid reduces the white blood cell count, hindering the immune system rather than helping it. Intake of large doses of ascorbic acid among other side effects, includes: the weakening of red blood cells, kidney calcification, destruction of vitamin B12, irritation of mucus membranes lining the gastrointestinal tract, interference with mineral metabolism, depletion of blood copper levels, inhibition of adrenal gland hormones, reduced activity of white blood cells and reduced production of insulin”.
Why is Vitamin-C So Important?
The complete Vitamin-C Complex is essential to our health and survival. It prevents damage to the cellular DNA of our body cells and tissues. The lipoprotein molecules that carry fat around our body are particularly dependent on Vitamin-C for protection, while many diseases such as cancers, cataracts, skin and gum diseases, joint diseases, heart and arterial disease (atherosclerosis) are also associated with Vitamin-C deficiency, and can be partly or totally prevented by optimal intake of the total Vitamin-C complex.
To quote Dr Emanuel Cheraskin, Professor Emeritus of Alabama University “There are more than ten thousand published scientific papers that make it quite clear that there is not one body process (such as what goes on inside cells or tissues) and not one disease or syndrome (from the common cold to leprosy) that is not influenced – directly or indirectly – by Vitamin-C)”
The fact is, we cannot live without Vitamin-C. This is why it is called an ‘essential nutrient’. The body cannot make or store Vitamin-C: you have to make sure that you obtain sufficient supplies from your diet on a daily basis.
What is the Optimum Level of Vitamin-C to take?
Many studies show that isolated ascorbic acid in pills and supplements do not function as effectively as the complete, natural Vitamin-C Complex. A mega-dose 1,000 mg capsule of vitamin-C may sound impressive but you will never see such high concentrations in nature – they only ever exist in synthetic supplements produced in a laboratory. Remember, natural vitamin complexes, with all their synergistic co-factors, are super-effective in smaller doses, and they work without depleting the body of vital reserves. On the other hand, mega-doses of isolated, synthetic Vitamin-C (ascorbc acid) can actually lead to vitamin and other nutrient deficiencies.
Currently, the recommended daily dietary allowance (RDA) of Vitamin-C is 75 mg for adult women and 90 mg for adult men, which is sufficient to prevent diseases arising from severe Vitamin-C deficiency, such as scurvy. Although the RDA allowances were recently upgraded to this level, further research indicates that these amounts are still not sufficient for overall optimum health, and higher amounts may be desirable. However, up to 30% of the population fails to achieve even the minimum RDA recommendations for Vitamin-C.
The result of studies, including that carried out by Dr. Daniel Gallie, Professor of Biochemistry at the University of California, and Researcher with the UC Agricultural Experiment Station, indicate that “higher amounts of Vitamin-C may be necessary to ensure good cardiovascular health and immune cell function. This has led to a recommendation that the RDA for Vitamin-C be increased to a minimum of 200 mg”.
If your diet is reasonably healthy, you will already be getting a certain amount of Vitamin-C. However, a report from the USDA Data Laboratory confirmed, “Recently grown (food) crops have shown decreases of up to 38% in … Vitamin-C when compared with produce from past decades”. These findings are almost identical to those obtained from similar trials conducted in Britain and Canada (the UK results were published in the ‘British Food Journal’)
What Nutrients does Organic Acerola Powder Contain?
100% Organic Acerola Powder contains certified organic Acerola Cherry extract, with only the water, cellulose and bulky roughage eliminated. This considerably increases the content per gram of the natural Vitamin-C complex and other nutrients.
The fruits of the Acerola Cherry tree are prized for their nutritive value, and are generally regarded as being one of the richest known sources of the natural and complete Vitamin-C complex in the world. For example, oranges provide up to 4,000 parts per million of natural Vitamin-C, while Acerola provides up to 172,000 PARTS per MILLION of NATURAL VITAMIN-C!!
In addition to its high Vitamin-C content, Acerola also contains naturally occurring bioflavanoids rutin and hesperidin; flavonoid-type antioxidants including anthocyanins and proanthocyanidins; pectins; tannins; natural sugars; plant acids and carotenoids. A study conducted at Michigan State University found that Acerola also contains “powerful anthocyanins and flavonoids, which can inhibit colon cancer and heart diseases”. Further research conducted at the University of Iowa revealed that Acerola also contains Perillyl Alcohol, another potent anti-cancer agent.
Most commercial Acerola products are mixed with maltodextrin powder or in other words, SUGAR, which is notorious for causing obesity, diabetes and heart disease. Maltodextrin is a laboratory-made polysaccharide/carbohydrate which is quickly converted into sugar in the body. It is particularly useful to bodybuilders who struggle to eat enough carbohydrate each day to maintain their weight. Maltodextrin powders are widely advertised in body building magazines as being “cheap, and useful for bulking up on”.
Maltodextrin is unsuitable for people reducing their sugar intake and should be avoided by diabetics.
The ACEROLA Powder in SuperFormula+plus is additive free and 100% ORGANIC. It will make sure you obtain your optimum levels of the complete Vitamin-C complex in an EASY, COMPLETELY NATURAL, HEALTHY and NUTRITIOUS way.
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